What Is SEO?

SEO stands for Search Engine Optimisation. Website owners use it to improve organic search visibility and attract more relevant visitors without paying for each search-result click.

SEO improves a website’s code, content and structure to help search engines and users understand it. It is a structured optimisation process, rather than an attempt to deceive Google.  

When people search for topics you cover, well-optimised, useful content has a stronger chance of appearing in relevant results and attracting clicks to your website.