10 SEO Notes from 2020 Worth Understanding

Trend 1: BERT & User-Focused Optimization

Trend 2: High-Quality, Optimized Content

Trend 3: E-A-T & Your Unfair Advantage
This original 2020 article highlighted Google’s consideration of the overall reputation and E-A-T (expertise, authoritativeness and trustworthiness) of companies and the people publishing their content.

Trend 4: UX & Technical SEO
The article identified UX, or user experience, as an important focus for SEO professionals in 2020.

Trend 5: Mobile SEO
Mobile SEO was another key theme in this 2020 review.

Trend 6: Structured Data
The article emphasised quality content while noting the challenges algorithms faced in understanding context.

Trend 7: Entity & Knowledge Graph OptimizationIt cited Bill Slawski of Go Fish Digital on the increasing importance of real-world entities in search.

Trend 8: Link Building & Brand Building
The article referenced Shannon McGuirk of Aira Digital on moving link building towards a user-first approach in 2020.

Trend 9: Focus on Visibility, Not Just Blue Links
Zero-click searches were a prominent topic in 2019, with this article expecting continued growth in on-SERP SEO during 2020.

Trend 10: Programming
It cited Britney Muller on exploring Python and R to reduce repetitive, time-consuming SEO tasks in 2020.