12 Types of Digital Marketing with Examples

The term digital marketing (Digital Marketing) is familiar, but how many forms are there? Is social media marketing digital? What about radio advertising? Here are twelve marketing channels discussed in this article.Digital Marketing), spans several different channels.

1. Content Marketing

(Blog, Comment)

2. Search Engine Optimization (SEO)

Organic Google search results

3. Search Engine Marketing (SEM)

Google ads, Yahoo ads, Bing Ads

4. Social Media Marketing (SMM)

Social media platforms such as Facebook, Instagram and Twitter 

5. Pay-Per-Click Advertising (PPC)

Paid advertisements used to attract website traffic or build brand awareness, including display placements. 

6. Affiliate Marketing

Links promoting another website or offer, with income earned through commission.

7. ecommerce Marketing

Lazada, Shopee and eBay

8. Email Marketing

Bulk email campaigns or promotional email placements

9. Instant Messaging Marketing

Facebook messaging, WhatsApp and Telegram

10. SMS Marketing

Bulk SMS through services such as Twilio  

11. Radio Advertising

12. Television Advertising