Facebook Analytics

This archived article describes the former Facebook Analytics product for understanding customer journeys across mobile, websites, bots and offline activity. The following implementation notes reflect the product at the time of publication.

Requirements

The original implementation used the Facebook SDK for mobile applications and Facebook Pixel for websites.

Implementing Facebook Analytics: Historical Notes

This section records how Facebook Analytics was implemented in mobile applications and websites when the article was written.

Android Mobile App
iOS Mobile App
Website

Android Mobile App

For Android, the original process added the Facebook SDK for Android, following its getting-started instructions. Events could then be reviewed in Events Manager under Details.

iOS Mobile App

For iOS, the original process added the Facebook SDK for iOS using its getting-started guide, then checked app events in Events Manager under Details.

Website

The website implementation added Facebook Pixel JavaScript to track visitor activity.

The article noted that websites using the Facebook SDK for JavaScript for features such as Facebook Login, Like buttons and social plugins already included related analytics integration.

After installing the pixel, the original guide used Facebook Pixel Helper to inspect events.

To test the JavaScript SDK implementation, it directed readers to Events Manager and the Details view for app events.